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The following article appeared in the Spring Expo issue of DECo Magazine. DECo is the official magazine of the Paint & Decorating Contractors of America. WHAT WOMEN WANT In his ground breaking book, What Women Want, author Paco Underhill discusses the increasing role that women play in today’s marketplace. He identifies four characteristics of products [...]
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The following article appeared in the Spring Expo issue of DECo Magazine. DECo is the official magazine of the Paint & Decorating Contractors of America. WHAT WOMEN WANT In his ground breaking book, What Women Want, author Paco Underhill discusses the increasing role that women play in today’s marketplace. He identifies four characteristics of products [...]